In one of the Press Conference RIM make an important announcement about BlackBerry App world which will now being integrated and execute billing with more than 50 carriers worldwide. We all know that this is certainly not the biggest development of the year but this major decision will surely provide benefits to various BlackBerry users. While this may not be the biggest news of the year, it does offer huge advantages to many BlackBerry users.
Many of us might not have the access or not want to avail the earlier payment solutions but now with this new amendment we can use the Carrier billing option (contract user/post paid) to purchase Applications from BlackBerry App World, this develpement will not only make things easy for BlackBerry smartphone users but also will life all the purchase restrictions
Keeping all the myths apart the BlackBerry user’s base is still growing (especially in Asian and African continent) this will prove to be a another decisive step that will head RIM into right direction and we could also see the increased number of carriers in the coming years and not to forget this will be an added advantage for much awaited BlackBerry10 which will be released on 30th Jan 2013.
For more information we are providing you the complete press release:
Waterloo, ON – November 26, 2012 – Research In Motion (RIM) (NASDAQ: RIMM; TSX: RIM) today announced that more than 50 carriers have now implemented integrated carrier billing on the BlackBerry App WorldTM storefront for their customers. The announcement marks a great milestone for RIM, and a big benefit for carriers, developers, content providers, and customers.
Integrated carrier billing enables a customer to purchase apps or digital goods on their BlackBerry smartphone, and simply and conveniently have the purchases put directly on their regular monthly bill from their carrier. Integrated carrier billing is also integrated with the BlackBerry Payment Service, which enables developers and content providers to offer in-app purchases (such as additional levels in a game), as well as supporting one-off and recurring (subscription-based) purchases, without interrupting the customer’s app experience.
Carrier billing services have proven to drive significant value for the whole mobile ecosystem, including carriers, developers, content providers, and customers. Aggregated data indicates that customers’ propensity to purchase apps on BlackBerry App World increases when carrier billing is offered, with an average of 75% of gross sales transacted through the carrier and average carrier revenues derived from apps increased between 100%-300% after launch.
Ronjon Nag, Vice President for the BlackBerry App World storefront at RIM, said, “We’re delighted to announce that over 50 of our carrier partners are now offering integrated carrier billing to customers on BlackBerry App World. We remain committed to developing innovative ways to support our carrier partners, while providing a platform that benefits the whole mobile ecosystem.”
Ray Anderson, CEO, Bango, whose mobile payment platform enables charge-to-bill payments in BlackBerry App World, said, “Our relationship with RIM goes from strength to strength and we’re delighted to see the integrated carrier billing experience Bango enables on BlackBerry smartphones in the hands of more and more customers. We’ve seen smartphone users rely increasingly on the ability to charge the costs of digital goods to their carrier bill, and with RIM, we’re providing them with a frictionless payment experience.”
Dario Talmesio, Principal Analyst, Informa Telecoms & Media, said, “Mobile operators recognize that RIM works closely and constructively with them and with more than 50 operators now offering integrated carrier billing it’s a great milestone that shows these relationships are productive. Mobile operators recognize the business benefits this service provides and the opportunities for repeated customer engagement on BlackBerry App World.”
BlackBerry App World is now available in 170 markets and territories worldwide offering more than 100,000 BlackBerry smartphone apps.
For a complete listing of carriers offering integrated billing on BlackBerry App World please visit: https://developer.blackberry.com/devzone/appworld