Angry Birds as it has already crossed 1 Billion downloads of this popular game & but as Rovio is currently working towards the brand management & brand reputation with the objective to reach a wider range of customers than before. Rovio’s VP told that after Angry Birds it is planning to launch “Amazing Alex “ somewhere in mid of this summer, first on iOS & Android, then “extending to other platforms quickly after that. ”Certainly Rovio’s Angry Birds was a hit apart from crossing the 1 Billion downloads (all titles & platforms included) with increasing revenues more than $106 million in the year 2011.
Last Week Rovio declared that AMAZING ALEX will be the next game after Angry Birds success But now there are many questions like how will be the next game interface, will customer be looking for brand loyalty. Read more about Amazing Alex : Click Here