CMO job is never so easy especially when you are representing a big brand like BlackBerry with a cut-throat competition going on with various Brands such as Apple, Samsung & Nokia. I think now this competition has gone up to next level when each Company is trying to launch the best Operating system like Apple’s iOS, Google’s Android & BlackBerry10. BlackBerry has surely shown its power at the BlackBerry world 2012 & I’m sure after this summit competitors must be aware that they must come out with something good to compete with this OS.
Since RIM is catching up the pace & intentions are clear “To be the Best” in terms of everything may it be OS, Application or Product. Since Thorsten in press conference said that they are close to hiring CMO but since the deal was not signed hence will not elaborate.
After seeing the grand success at BlackBerry World 2012 with new OS & various applications that can change the trend , I think CMO will cherish as half of the work is already done , There is a buzz about new OS and applications & everyone waiting for new BlackBerry devices to roll out .